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  • Google Plunged Into the Online Retail Fashion With Boutiques.com

    Filed under Online Application
    Nov 18

    Google just do not want to be Internet search and ad delivering platform. They want to be the masters of the net. Most of the commerce will take place online in future and Google is gearing up for that with its latest offering – Boutiques.com. It took the first step in this regard when it acquired Like.com in August, 2010. From Like.com, Google got the image recognition technology required for this product. Earlier, Google used to follow simple meta data to recognize a picture. However a look at the Like.com website shows that Boutiques.com is almost same in terms of what Like.com used to do. Not sure what the exact difference Google is making Like.com and Boutiques.com. Before the launch of the site, Google sent special invites to fashion designers, fashion bloggers etc as follow:

    Boutiques.com will put Google in direct competition with ebay with ebay’s fashion site – http://ebaylookbook.com/. The official Google blog says that it is a new way to buy fashion goods online and it offers you what you looking for. The search algorithm has been upgraded to understand fashion elements like colour, pattern etc. It is a collaboration various boutiques and fashion designers who feature their goods on the site and when an item is sold, Google make some commission.

    As of now Boutiques.com is available only in the US and limited to women. For more information or help, visit its help section.

    Website: http://www.boutiques.com/

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One Response to “Google Plunged Into the Online Retail Fashion With Boutiques.com”

  1. […] This post was mentioned on Twitter by BabinaSebastian, Gunjan Patil. Gunjan Patil said: Google Plunged Into the Online Retail Fashion With Boutiques.com http://nxy.in/cvm9x [TechNewsBeats] […]

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