Tech News Beats

PubMatic, which provides premium online publishers one holistic selling platform with high-touch service to increase their online and mobile ad sales, announced today that ReviNet will officially become part of PubMatic. With the acquisition, PubMatic gains its 4th office in the United States based in Boston, 15 new employees, and a world-class set of premium publisher brands, including The Christian Science Monitor, A.H. Belo, Boston Herald, The Sporting News, and more. The acquisition extends PubMatic’s U.S. reach to 218 million unique users, or 95% of the U.S. Internet population, and over 400 million globally.

The new group of 57 premium publishers will become PubMatic customers and will benefit from PubMatic’s industry-leading technology, including advanced Real-Time Bidding, Brand Control products, and audience targeting products previously unavailable through ReviNet. The ReviNet team members will help PubMatic achieve its hiring goals of doubling in 2011, bringing its current employee base to over 200.

“From day one PubMatic has been squarely focused on helping publishers sell their inventory more efficiently while earning more revenue, and so has ReviNet,” said Rajeev Goel, Co-Founder & CEO of PubMatic. “Together we will continue to grow in order to meet the increasing advertiser demand for high-quality advertising inventory, while our publishers will benefit from the white glove service and technology PubMatic is known for.”

“Online advertising is evolving rapidly and today’s publishers need an expansive Sell Side Platform (SSP) that will enable them to become the publishers of tomorrow, so joining forces with PubMatic is a natural fit,” said Michael Moreau, Co-Founder and COO of ReviNet. “Our entire team is excited to join PubMatic and remain focused on the needs of the publisher, only now we will be able to offer them access to new and greater revenue opportunities via PubMatic’s advanced platform. It’s a win for us and our publishers alike.”

The acquisition will give PubMatic a strong competitive advantage in the marketplace from which everyone involved will benefit. PubMatic’s expanded reach and premium publisher base will provide demand partners with streamlined access to media and audience at scale, while publishers will benefit from increased revenue.

About PubMatic:

PubMatic’s ad management and monetization technology combines an impression-level ad auction, the most comprehensive brand protection tools, and enterprise ad operations support to give the Web’s top publishers the most control over their revenue and brand. Some of the world’s most respected online publishers have chosen to work with PubMatic, including The Huffington Post, eBay, United Online, TV Guide, and the majority of the comScore Top 10.

PubMatic is privately held, backed by funding from Draper Fisher Jurvetson, Nexus Venture Partners, and Helion Ventures, and has seven offices around the world in the US, Europe, and Asia.

Website: http://www.PubMatic.com

If you need access to your data every now and then, even when you are not on your computer then your ad network or ad management tool should be accessible through the mobile. So if you are using using Google’s DoubleClick for Publishers (DFP) small Business then you have good news. As (DFP) small Business, has launched its mobile interface now so you can access your ad data on the go.

The service is available to all users using compatible Android, iPhone, and Palm Pre devices. To access DFP Small Business from your mobile device, simply point your mobile browser to http://www.google.com/dfp

Google also launched Doubleclick Ad Planner Marketplace. It helps you in ad buying and selling, ad planning, promoting your site etc. In Google’s own words you will be able to do the following:

With the Ad Planner Marketplace, you can:

1. Market your available placements directly in Ad Planner, which attracts tens of thousands of media planners every day.
2. Review and accept (or reject) buying requests from multiple advertisers directly in your Ad Planner account.
3. Set up your placements quickly. Because it’s integrated with DFP Small Business, Ad Planner automatically recognizes and imports your DFP placements.
4. Set the price of the inventory you’ve made available for sale.

To get started:

1. Visit the DoubleClick Ad Planner Publisher Center and claim the sites you own.
2. Expose your DFP Small Business ad inventory to appear in Ad Planner.
3. Select placements you’d like to make available for purchase and enter pricing information for the inventory you’re selling. Enter contact information to receive sales inquiries from interested buyers.
4. Promote your site to prospective advertisers.

DoubleClick for Publishers (DFP) Small Business also has improved in terms of faster loading times, new configuration panel, better navigation and better export format like TSV, Excel CSV, and XML formats.