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Recently Adsense announced that now publishers located in HongKong and Hungary can receive their earning from adsense ads via Electronic Funds Transfer(EFT). In all of the countries eligible to receive EFT, HongKong is the second Asian entity after Japan. If one have quick look on the list of countries where Adsense EFT is available, you can see most of them are European, North American, Australia, New Zealand etc. Only two Asian entities feature in that list viz. Japan and HongKong. Israel is the only country in the middle east to have this facility. To avail EFT one just need to enter their bank details in their Adsense account, billing info section. I am not sure why some services which can benefit both the parties immensely are not extended to all the countries. Let us try to see a few reasons why EFT has not been extended to other Asian countries like India and African countries. Security could be one of the reasons which could have tied Google’s hand. In case electronic transfers, if there is some fradulent activity there is no chance to re-check or take remedial action once the transfer takes place. While such kind of online scams are quite common in African countries, but that may not be the case in India. Cyber laws in India has been revamped recently.

EFT should be made available in as many as countries possible definitely keeping in mind the security aspect. It helps the publishers to get their earnings instantly without waiting for the check to reach and at the same time it saves Adsense money. So it is mutually beneficial to both. So when EFT is becoming available in India?